Ecommerce finance
Sales are coming in. So where is the cash going?
Orders may be landing, but cash can still feel tight. Ad spend, stock, fees, shipping and returns can eat into the margin before you see it. LedgerPath helps ecommerce founders see where the profit is leaking before they spend more on growth.
A focused call to find where cash and margin are leaking. No full audit required.
Stores welcome in the United States, Canada, Australia and the United Kingdom.
What we look at
- Ad spend versus gross margin
- Cash tied up in stock
- Returns, fees and shipping
- Products that look profitable but are not
- A forward view of cash
The ecommerce cash trap
Orders are landing and the ads are working, but the bank balance does not reflect it.
For most stores, the leak is usually in one of three places.
Inventory is paid for weeks or months before the cash comes back.
Returns, fees and shipping can turn a good seller into a weak margin product.
Ad spend can drive orders while thinning the profit on every sale.
What you will see
Know where the cash is going and what to fix first.
The aim of the call is to help you see what is affecting cash, margin and stock decisions. We help you understand:
- Which products still make money after ad spend, fees, shipping and returns.
- How much cash is tied up in stock, and when it is likely to come back.
- Your real margin, not only the figure your platform reports.
- A forward view of cash over the coming weeks.
- What to reorder, cut or fix first.
Who this is for
Built for ecommerce founders who want real clarity on profit and cash.
- Shopify, WooCommerce, Amazon, eBay, Etsy, multichannel and DTC stores.
- Stores with regular orders, stock buys, ad spend or returns.
- Founders who want to understand true margin before spending more on ads or inventory.
We work across the tools ecommerce founders already use, including Shopify, WooCommerce, Amazon, Xero and QuickBooks, so you do not need to change your setup to get clarity.
Proof
See the kind of clarity we deliver.
Our ecommerce decision model shows contribution by channel, market, product and SKU after commission, returns and ad spend.
Enquiry
Request a Finance Visibility Call
Tell us where your numbers are today and what you are trying to decide. We will come back to you with the next step.
Questions, answered.
Only what you are comfortable sharing. Many founders start with high-level figures: revenue, ad spend, returns rate and inventory value.
Yes. We support Shopify, WooCommerce, Amazon and multichannel stores.
You will have a clearer picture of your margins and cash. Some founders choose ongoing monthly support; others use the call to make better decisions on their own.
Bookkeeping keeps the records clean. This call is about what the numbers are telling you: cash, stock, margin, ads, returns and what to look at first. If bookkeeping is the issue, we can discuss that too.